YOUR DIGITAL TRANSFORMATION ROADMAP

The past few years have seen rapid innovation within the Ad Technology industry. The one that is having the greatest impact on consumerism is programmatic advertising. Irrelevant products no longer spam you! As data collection becomes more sophisticated (Big Data and AI), digital ads are serving your wants and needs before you have had the chance to consider them yourself.

This is because we entered the era of personalization with advanced audience insights, not just time and place, but also likes and dislikes, search, social and purchase history. In other words: « Big Data ». That kind of Big Data we were talking about a few years ago and that can now be analyzed with AI, to further optimize digital ads and to customize every message. As programmatic rolls out across TV and outdoors, this effect will only become stronger over the next few years. 

In the meantime, we are invaded by strict data protection rules :  the GDPR and the E-Privacy regulations are going to impact businesses. No matter who you are, there is no escaping the regulation. In other words, we are facing a continued battle for more transparency! And this is just one of the many challenges of the Programmatic Advertising. 

Discover how programmatic Advertising will focus on the power of digital and how those new regulations will impact programmatic advertisers.

E-Privacy & GDPR, AI, Programmatic TV, Omnichannel, Data, Display solutions, Chatbox, blockchain Tech, video.. are some examples of the thematics that will be discussed. 

More than 12 experts will explore the key challenges and best opportunities about programmatic advertising. Join us during this half day event and participate in conferences with high quality content given by experts. During two networking sessions, you will have the opportunity to meet your peers, challenge your ideas and get feedback.

Agenda: 1.30PM - 6.00PM