How to use interactive content to generate leads and segment your audiences

Since 2011, Qualifio has worked with media, brands and agencies across Europe to help them engage, grow, retain, segment and monetize their digital audiences (web, mobile, social). The Qualifio platform allows them to quickly create and publish 40+ formats of interactive content with the objective of engaging digital audience, generating new leads and segmenting visitors and clients.

Olivier Simonis, co-founder and Managing director of Qualifio will explain:

- how to start an engagement and lead generation strategy;

- how to use interactive content for remarketing & personalization;

- what are the key metrix to monitor;

- what are the key competences and tools needed to efficiently run your engagement & data collection strategy.

This will be illustrated by 5 concrete case studies of media and brands.