May the force of change be with you

The true stars are your customers? Right? How do you empower your marketing people to hit for the stars? For sure they will need technology like marketing automation. But what about helping them to adopt new behaviour? We tell you the Star Wars story of Proximus, episode 01.

Meet Stefaan Vuylsteke, Customer Xperience (CX) consultant & coach, aka Skywalker, helping marketers with knowledge and ability to become CX masters. “Marketers need to battle a lot of wars to hit for the stars. Not only the war of technology, but also the war of data, war of people, content, etc. They need to act upon all CX disciplines. This requires new behaviour. But how? How to fight the resistance to change?

May the force of change be with you, dear marketer.