Social media: Return of the Jedi

In reality, most of Social Media is a sad display of hastly photoshopped messages with a cheesy CTA in a desperate way to drive engagement.

"Timeline polution” is well on its way to be coined as one of the most polular topics of 2018. Brands struggle to find real purpose for their social media efforts in their crossmediamix. Influencers are being used as human billboards. Social platforms are sacrificing their soul on the altars of shareholder value and reach. The datagods reign supreme. Attention is measured in nanoseconds mediadollars can buy.

Luckily, in the darkest of the Empire you can still see the trembling green light of The Force… The Resistance is there…