Thomas Pirotte

Head of Analytics - Universem

From data to actions thanks to Marketing dashboards


In a world with plenty of data at your fingertips, one of the key challenges is to combine it in a smart way to be able to act on it week after week in your company. Buidling dashboards for the key decision holders is a great way to facilitate the access to the information and help each individual to take better decisions based on data.
 
In this presentation, we will gather the best practices for the dashboards we build at Universem with a focus on marketing dashboards to support your marketing team. A practical case will show how we can measure the impact of our marketing actions (events, digital campaigns, PR ...) by gathering multiple data sources from social media, analytics solutions and market insights.