The Use of Machine Learning in Programmatic Buying

Artificial Intelligence and Machine Learning are changing every aspect of our lives and the market trend is not slowing. Buying media in a programmatic way was about being able to make decisions in real time, now with machine learning we are doing really good decisions in real time! In this session we will talk about how the media buying has evolved since the first banner ad has been served and how automation + intelligence will help marketers take full advantage on this new digital advertising opportunity.

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AppNexus, a Xandr Company, is a global internet technology company. We operate a global marketplace for digital advertising and powerful enterprise technology for buyers and sellers of digital ads. Our scaled, real-time decisioning platform enables publishers to maximize yield and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.

Benjamin Sekkai is Market Director for Belgium and Portugal in AppNexus, a Xandr Company, Supply Evangelism Team, which represents Microsoft’s 100% programmatic inventory on MSN, Skype, Outlook.com and Windows. Benjamin’s main responsibility is to identify and increase demand in the Belgian and Portuguese markets, as well as to educate and consult around programmatic buying strategies.

Benjamin has a background in various roles within the media and communication industry in verticals such as television, out of home and digital marketing. For the last 15 years, he’s been working for different publishers