Johan Elias

CEO - Hybrid Media

How data is driving customer centricity @ Versuz


In this session Johan will share the fascinating 2 years collaboration with Versuz and how data is driving nightlife.

Come and explore how the team tackled the entire process from startegy, development and implementation (setup,data handling & tools) towards online performance. Discover how data is instantly put into place to improve the ROI. This deep dive give you the necessary insights in a step by step approach from blanc paper towards predictive markerting.