As technology is becoming ever more important in our lives and homes, it isn’t too far stretched that technology also enables us to eat different. We as consumers are used that new technologies make our lives easier and we aren’t afraid to trade in privacy for a better user experience. And as we do, data and digitalization are becoming more and more the center of our lives: what we do, when we do it and even how we eat. Personalization is getting ever more a must-have rather than a nice-to-have within our lives. But how can more data help us? Are we at the boundaries of where we’re going or are we still at the tip of the iceberg?

Jeroen Spitaels is the CEO and Co-founder of the Belgian foodtech startup mealhero: a smart cooking technology that enables consumer to prepare healthy meals with zero effort.