THE EXCITING CASE FOR MARKETING TRANSFORMATION

14.45 - 15.20

Wim Vermeulen

Wim Vermeulen

Director Strategy & Innovation
Dentsu Aegis Network Belgium

The transformational forces of technology and digital media have fundamentally changed our role as marketeers, making us the agent for change in today’s businesses. How do you get your team and colleagues excited for that? How do you build credibility for you and your team? And how do you get your boss to listen and take it seriously.


Wim is the Director of Strategy and Innovation at Dentsu Aegis Network and Managing Director of Dentsu Consulting in Brussels. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him a solid experience in Digital Transformation and Brand Innovation.

He is a Lecturer at the Solvay Business School and an international keynote speaker. He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Marketing voor de Mad (Wo)Men van Morgen is his first book.