Data is the new gold. We are followed, tracked and traced everywhere we go. A large part of this data collection is a direct attack on our privacy. How can companies, marketeers and data strategists map out personal data flows after the GDPR? Data is like oil, unrefined. The adding of artificial intelligence can make crude oil into sellable fuel. AI brings countless opportunities, but also risks. Matthias Dobbelaere-Welvaert, managing partner at theJurists Europe, gives a clear overview of opportunities and (legal) risks that AI and data inevitably bring.