Digital transformation has established itself as an umbrella term for all different kinds of technological innovations across different sectors. Whilst some companies are scrambling to implement the current best practices for everything to do with digital, plenty of leading organisations and larger enterprises are starting to face hurdles of a different kind altogether. Once the different business units of these types of companies have been thoroughly digitalised, the issue of managing different digital properties often arises as the next challenge on the list. Large companies with different entities, underlying or associated affiliates (e.g. Nestlé and NASDAQ) have to manage hundreds of customer- facing websites, across different countries and time zones. The relating scalability issues can quickly spiral out of control.