Bart De Groote

Bart De Groote


Managing Director
SNCB - NMBS


The history of our ‘national railway company’ dates back to one of the previous industrial revolutions. But even for this ‘old’ Belgian institution, the digital revolution represents a unique lever to reinvent itself and to accelerate its transformation to a modern, high-performance company. This presentation provides an honest, first-hand report, ‘from the trenches’, on the search for a digital vision and strategy, starting from the commercial function.