David De Block
Managing Partner
Internet Architects
LET YOUR CUSTOMER RUN YOUR COMPANY
Digital transformation is forcing companies to change their business models and adapt to the new market reality. This change is being driven by the customer. 10 years ago ,almost 50% of the current fortune 500 companies did not yet exist. And 40% of those who are currently in that list will not survive in the next 10 years... The only way to ensure that your organization will survive is by putting the customer first !
For digital transformation to work, we must start with our customers. Put them at the centre of our universe. There’s absolutely no point in having a digital strategy if we haven’t fully immersed ourselves in our customers’ world and fully understood exactly what they want from us. Organizations that are obsessed with their customers and offer them a maximum experience outperform their competitors. Only if you solve the frictions in the customer experience, you will create more profitable and loyal customers. We will explain how these ideas can also be implemented in your organization.
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Combining his background in communications with a strong technical knowledge, David has an eye for the business as well as for the communication aspects of projects. This approach allows him to bridge strategy, business and technology in order to achieve user-friendliness and to guide users in finding the information they need. He has years of experience with business model innovation, change management, multi-device service design and innovative UX concepting in multi-brand environments.