Pieter Baert combines a strong interest in people and their dreams & fears, with a fascination for technology. He is driven by exploring new grounds and discovering new behaviours. Pieter loves making ideas tangible and validate them  in an early stage. Pieter is known for asking simple questions, that are difficult to answer.

Pieter studied social sciences and media. He started as a digital marketing strategist (making people want things) before moving into service design (making things people want).  The constant factor in his professional life is change. People adopting new tech, changes behaviour, impacting business and organisations.

Pieter believes people are wired for stories and uses storytelling in business, to map customer experience & envision future scenarios for companies. As a facilitator & change maker, he focuses on people inside the organisation. He guides mgmt teams through strategic decision taking & creative doing. Pieter loves the quote: Think long term, act short term.

Today Pieter works as a self-employed consultant. He takes up roles as service designer, digital strategist, coach & trainer, mainly in service innovation for telco, banking & energy. He is also engaged by design & innovation firms such as Board of Innovation or Fjord (Accenture Digital).

Need a conversation starter? Talk to Pieter about cycling, Japanese cuisine or the ethics of tech & society