CéLINE DE BOTH

CéLINE DE BOTH
Digital Marketing Manager
SNCB/NMBS

How SNCB made a digital shift of 30% in just 1 year !

The fabulous story of the digital shift growth that we have achieved in a year's time (+ 30%!) Despite the traditional difficulties that all other large companies face by investing in skilled human capital thanks to a management that supported the need for substantial digital investment and without whom this shift would simply not have been possible. We have plenty of examples of excellent in-house work where we always put the customer first and as a result we achieved results that we can rightly be proud of.