Most of the (online) companies these days focus their social media on driving sales and optimizing their conversion funnel within Facebook, but, there’s so much more to Facebook, and it’s called organic reach. Long forgotten, but very valuable when you know to find and push the right buttons. Let me explain.
Creative strategist that is super passionate about social media. Olav has gained a lot of experience working on the agency side of this industry and is now fully focussed on implementing this knowledge at shopping giant bol.com.