Elke Carels

Elke Carels


Head of Advertising
2dehands.be


The platform economy – today and tomorrow


The only constant in life, is change. Only, in today’s world, the speed of change is changing. And where for some this means a threat, to others this brings major opportunities. So what do these changes and opportunities mean for e-commerce and the classifieds business? Data, cloud and machine learning create relevant personal experiences and make consumers increasingly successful. New technologies also change the way people make decisions. Barriers for trade are disappearing quickly, enabled by technology. In this session, Elke and Annemarie will explain how technology is the engine of the platform economy and how it enables 2dehands.be to become increasingly efficient in linking consumers with consumers, but also in linking consumers with businesses.


Elke Carels started her career in the digital media industry 10 years ago, developing online advertising at different publishers in Belgium.  In 2017, Elke took up the role of Head of Advertising at 2dehands.be2ememain.be. Her main focus is on optimizing the advertising experience on 2dehands.be – 2ememain, for both visitors and advertisers.