Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioral psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.
A brief but information-packed 25min power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.
David runs Growth Tribe, a young 25-person company that teaches startups and corporates the skills, tools and tactics of rapid experimentation. His hobbies include building prediction models and running 5-second tests. He also has a Youtube channel called “Growth Tribe”... come subscribe.