How to set-up & develop competitive advantages & brand added value in a complex e-Business Pan-European landscape?

In a fast moving eCommerce world where we see more & more concentration of the business in few pureplayers, brands should reinvent themselves even more, change their paradigm to be closer to their consumers & keep their remaining competitive advantages.

From brand experience to online services, what are key marketing elements which could a help a brand to make the difference ?

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Digital marketing manager with proven experience in brand digital strategy and e-commerce management.

Amaury started his carrier at the agency side before moving to L'Oreal for heading during 7 years the digital & e-Commerce strategy for more than 30 brands in the Benelux. Amaury is currently eCommerce Marketing & Analytics Director Europe (Ad Interim) leading the marketing activities for levi.com/dockers.com & major Pan-European pureplayers across 15 countries as well as the co-founder & managing partner of G-CONVERT agency providing e-Business consultancy & services.