What makes companies highly successful in digital commerce, and what makes them fail?

Why is it that some companies are extremely successful on their digitalisation and digital commerce journey, whilst others struggle and fail to gain any real momentum? Henrik will share some core beliefs and insight on how to drive success in digital commerce, based on practical experience working with retailers, brands and manufacturers across Europe.

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Henrik has a wealth of experience with e-commerce tactics working on the agency side for 10 years. He’s seen both sides with another 4 years of experience on the retail side, seeing the shift towards e-commerce impact brick and mortar. Today he is Head of Strategy for Vaimo Group leading digital consulting teams across several countries. In his role, he helps clients with the what, why, and how to succeed with digital commerce