By HiPPO we mean highest paid person’s opinion. The term is used to describe an organization's reliance on human instinct rather than data in the decision-making process. It is a dangerous way of proceeding.
How to avoid being guided by a subjective opinion ? How to analyse visitors’ behaviour to optimise your website ? How to get real customer feedback in order to improve your customer’s experience and thus your conversion rate ? This is what Jellert Dekeyser, Head of sales & marketing of Collishop, will share with you during his presentation.
Jellert enjoyed 10+ years in digital (agency, travel & retail). At ColliShop he highlights a shift from a catalog driven business to a data driven e-commerce player with a highly motivated team skilled in entrepreneurship within a corporate structure.