Getting closer to your customer

Innovations in the shopping landscape, combined with an increased desire for simplicity, means that the way consumers buy is poised to change. We investigate consumer attitudes towards future shopping opportunities, both on a global and Belgian level, and discuss the implications for e-commerce as a whole.

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Justin Saddlemyer has his PhD in consumer behavior, where he studied brand perceptions. He is now a Senior Research Expert at GfK, working in close cooperation with clients on consumer Insights and marketing effectiveness research projects.