Product manager Search Experience
The Fork

Why the Search Experience in you Apps matters for your brand? The TheFork usecase.

Working on Search Experience in your Apps forces you to face particular questions:
· Do I need to reinvent the wheel when Google’s search engine is so powerful?
· Why does my Product/Brand need a specific search experience? How can I leverage it to support my expertise as category leader.
· How can I iterate fast and efficiently in order to ease the users’ search process and reinforce my brand legitimacy

We will share our thoughts and expertise on this topic after a 2 years’ work on search Experience at TheFork.