When information becomes abundant attention becomes subject of competition. But how can you stand out of the crowd? An interesting shift from Brand Advocacy to Employer Branding. Building loyal influencers, accelerating reach and increasing effective impact.
Patrick De Pauw is the Ceo of Social Seeder. As the commercial director for a company in the travel business for over 18 years, he saw the marketing universe changing quickly and discovered the power of word-of-mouth.