BeCommerce Award Winner

Newpharma, an (unexpected) cross-border story

This presentation focuses on the discovery of international markets, the steps we took to optimize Newpharma for cross-border e-commerce and the challenges we encountered along the way.

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Ilse Van Dyck has a decade of experience in e-commerce and currently heads the marketing department at Belgium’s first and largest online pharmacy. Evolving within the company from allround marketeer to CMO, she has lived the challenges that cross-boder e-commerce brings.