From leading edge to part of the routine: E-commerce in Belgium

E-commerce in Belgium is breaking different online records for 2017, yet we see that over 90% of all spendings on physical products are still happening offline. Traditional retail thus stays relevant and important for Belgian consumers, yet research by GfK shows they are losing touch with youngsters and more digital consumers.

Bert Hendrickx of GfK Belgium will deep dive into the specific role of on- and offline retail touchpoints, consumer expectations in a digital age and the status of e-commerce in Belgium.