Why storytelling is more important then ever, whatever your target group

The amount of information that needs to be conveyed is so huge and the way people want to receive this information is changing quickly. That’s why storytelling becomes more and more important. In this presentation, Patrick will explain how storytelling can be successfully used in the Pharma industry and what huge impact it can create.

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Patrick De Pauw is the Ceo of Social Seeder. As the commercial director for a company in the travel business for over 18 years, he saw the marketing universe changing quickly and discovered the power of word-of-mouth.