Monitoring your brand image is no longer a question of celebrity. In an increasingly connected world, digital is having a growing influence on both our personal and professional lives. Are you aware of what you added and what pertains to you on the Internet? What is your digital footprint? Does it properly reflect who you are and what you do? A strong and consistent personal brand fosters trust. Trust grabs attention. Attention drives conversation. And conversation triggers opportunities. Digital identity planner is considered as being a job of the future. How about starting to be your own?