JONATHAN WUURMAN

JONATHAN WUURMAN
Product Evangelist
ACTITO

Activate data with loyalty programs thanks to your loyalty cards and increase customer value

ACTIVATE DATA WITH LOYALTY PROGRAMS THANKS TO YOUR LOYALTY CARDS AND INCREASE CUSTOMER VALUE

With the rise of customer acquisition costs, activation marketing is becoming more and more important. Using the data you often already, activation marketing aims to reinforce customer relationships and get more out of your existing customers. In this presentation, Actito will show you why activation marketing is so important and how their customers are using it successfully.


Biography

Always be curious, never stop learning” is Jonathan’s motto and actually applies to marketing strategies too. Over the years and after a decade in marketing, but also sales and product management, Jonathan has built up a passion for helping marketers leverage digital technology to provide outstanding customer experiences. With his marketing team, he aims at educating and making sure that every marketers become a superhero of activation marketing.