How to leverage influencers for your brand 

Aurélie Sauthier is recognized as Canada’s influencer marketing pioneer. Passionate about web marketing and digital influencers and consumers’ power of recommendation, she founded Made in in 2011, at a time where no one was interested in this unique opportunity which now represents a major trend for marketers.

Having led over 500 influencer marketing campaigns, Aurélie has an unparalleled expertise of the ecosystem and the opportunities that arise from influencer marketing.  She also detains an extensive and profound knowledge of the strategies and influencers on all of the different platforms: Blogs, Youtube, Instagram, Pinterest, Snapchat, etc.

Greatly implicated in developing the industry, Aurélie has set up numerous programs aiming to promote its different actors. Every year, Made in organizes workshops and conferences dedicated to bloggers and YouTubers in Montreal and Paris, as well as an award ceremony and a Vlog Academy channel aimed at identifying and growing new web talents.

Impassioned and visionary, she makes a point of always being one step ahead of trends for Made in to deliver the best campaigns possible to its clients. To name a few, L’Oréal Paris, Lancôme, ING, Aldo, Loto-Québec, Hasbro, Lays, Air Transat, Estée Lauder and Oreo have trusted Made in with their campaigns.

Aurélie has a Bachelor in Business Administration and an M.Sc. in Marketing from HEC Montréal. She is regularly invited to talk about entrepreneurship and influencer and content marketing, both on the brands’ side and the influencers’ side.