Head of Media
Ogilvy & Social.Lab Belgium

Applying a publisher mindset to video on social media.

Native video is the next evolution in content and news consumption. Players like NowThis and Buzzfeed are reaching millions of users on Facebook and Snapchat everyday with short entertaining videos.

In this session, we will offer a practical guide for the development and distribution of video content on social media. We will cover key content optimisation principles applied by newsrooms and best practice in paid amplification developed at Social Lab.

Christophe Chantraine has been managing digital and social strategies for local and international clients for about a decade. He is currently managing the media department at Ogilvy and Social.Lab in Brussels and teaches social media marketing at IHECS Journalism & Communication school.