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Ineke Leclercq

Sr. Marketing Automation Expert


There is no denying that Account Based Marketing is the buzzword of 2017 in B2B Marketing.

With so much being written and said about it, it is not always easy to separate the wheat from the chaff. Therefore this presentation aims at providing a clear overview of what ABM is, how to validate whether it is right for you and how to leverage your marketing automation tool for ABM.