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Ronald Boeckx

Senior Advisor


Inoopa was given the opportunity to advise a nice Belgian brand of quality toys on questions that could determine the future of the company.

Will the traditional production - wholesale - retail model still exist tomorrow?
Should we board the e-commerce train?
Where do our competitors stand?
How can we avoid losing our classic distribution?
We see our own products appear on market places throughout Europe, how can we keep control over this?
Can we enter into direct discussions with the consumer?

Thanks to a clear presentation of the most important KPIs and a competitive analysis at a European level, Inoopa has been able to advise the customer to adapt to a rapidly changing environment.