How do you implement a data management platform? What are the steps that need to be taken and what are some of the most common challenges?
Data Management Platforms have risen to the forefront of digital marketing, as a result of an increasing focus on effectively targeting audiences across multiple platforms. However, implementing a DMP is very complex and many marketers feel they are missing out on the full potential. In this presentation, we will highlight some of the major challenges of implementing a DMP and how to overcome them.