Programmatic is becoming omni-present and the tools are getting more and more accessible. However, what would it take to integrate a programmatic team in-house starting from scratch? What are the advantages or pitfalls? And what does the day-to-day of a programmatic expert look like?
Lukas has been working in digital for 3 years. Being a digital native and having immediately started working in programmatic buying, Lukas has always kept up-to-date with evolutions in the market as well as new technologies. Over the years he has been strongly involved in ad ops, media planning and strategy.