Programmatic: What to expect from an expert pure player?

Many questions keep emerging about the best way to use Programmatic advertising to boost digital results. Based on our experience and the recent study conducted with more than 100 Advertisers / Agencies, we would like to share some best practices to maximize both campaign preparation and outcome.

Jean-François Zirger joined Gamned! in 2016 as a Sales Manager in Paris. He worked with both Agencies and Advertisers, in industries like Real Estate, Telecom, Transportation, Travel and Retail. He's been the Managing Director of Gamned Benelux over the last 2 years. Before joining Gamned, he was in charge of Corporate Media Buying at Orange and graduated from ESCP Europe business School.