Evolving Programmatic for a World of Video Convergence

Video convergence is happening and it’s more than just serving ads across linear, OTT, and digital video streams. As premium video publishers and advertisers execute video campaigns across multiple transaction models, buying methods, and ad formats, the ecosystem needs new solutions to simultaneously optimize publisher revenue, maximize advertiser reach, and preserve the customer viewing experience. In this session, FreeWheel will discuss how programmatic is evolving help broadcasters, premium video publishers, advertisers, and consumers meet the challenges of video convergence.

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As Commercial Director for France and Belgium, Jean is responsible for both helping publishers develop their programmatic video activity and monetising remnant inventory for the main video advertising buyers. He is a key figure in ensuring the company retains its leading position at the forefront of this fast-paced and competitive industry.

With over 10 years’ experience in the sales field, Jean has worked with some of the world’s leading brands, and his appointment at FreeWheel followed the company’s acquisition of StickyAds.tv in 2016, where he served as Head of Demand France and Emerging Markets. Prior to this, he had tenures at Deezer and Yahoo. He graduated from HEC Paris, the international business school.