Zero Hour for digital marketing

Frederik Dooms has been working in digital marketing for almost 15 years. Before joining Google, Frederik worked at WPP leading Group M's trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, consulting advertisers and agencies on how to advance in digital maturity.
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"For a long time, digital marketing was based largely on 1-to-1 targeting and data. In the era of ad blockers, privacy regulations, cookieless browsers, …  What does the future hold for audience targeting and campaign measurement? And how can the digital ecosystem thrive in a privacy-first way?"