Header bidding (r)evolution in programmatic advertising?

Everybody is talking about header bidding but is it a revolution or just an evolution in programmatic advertising?

2dehands.be – 2ememain.be will share their approach on header bidding and the impact is has on users, advertisers and publishers. What are the consequences on the programmatic ecosystem and what are the next big steps?

Let’s connect and you will find out.

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Kenny has been working in digital media for 10 years and worked for several publishers like De Persgroep, Sanoma and currently as a programmatic manager at 2dehands.be / 2ememain.be. He started working on programmatic for De Persgroep almost 4 years ago. He continues his programmatic expertise at 2dehands.be / 2ememain.be, where he’s responsible for programmatic strategy and yield management.