The Spot6 initiative: addressing the growing trend of short-form (programmatic) advertising by regionally combining bumper ads in one unique sales package from

Merouane is the Director of Platform Services for SpotX and helps publishers and broadcasters in Belgium with their programmatic video advertising activities. This includes programmatic techniques such as private marketplaces and curated marketplaces as well as strategies for OTT/connected television. Saadi has extensive experience from both the buy-side and sell-side of the programmatic advertising industry. He worked as programmatic trading specialist at IP Belgium where he launched the programmatic advertising activities, such as connecting the full online portfolio of RTL Belgium into an ad exchange and offering vertical packages to trading desks. This followed 18 months at Cadreon as well as stints at Universal McCann and Mindshare the latter at which he bought digital media and television advertising on behalf of clients including Nike, Volvo, Ford Motors and Kraft Foods. Saadi is based in Belgium.