From Media Planning to Audience Planning

Media Planning has evolved strongly with digital media.  
The traditional approach was to target audiences primarily based on demographics and make a limited range of media placement decisions.
With digital, you now have to juggle with an increasing number of tools, platforms and suppliers to buy your advertising space.
How do you deal with these new challenges? How to transform a strategy into an efficient media mix? These are some of the questions we will try to answer in this workshop.