The Power of Media Consolidation

Buyer behaviours are always evolving to drive more efficiency and the change of existing processes to try new ways of doing things is important. Even knowing this, there is a natural hesitation since it is different from what we have always known. Learn how interconnecting and centralising all buying can add huge value, streamline workflows and gain unique insights.

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Clara Geerts, Programmatic Branding Specialist at Google, has been working in the programmatic field for nearly 4 years. In her current role she is supporting key customers and internal sales teams via her in-depth knowledge on Google's programmatic buying tools (GMP). Within programmatic, her expertise lies in the consolidated buying of display and video media at scale.