How to build a successful programmatic strategy through relevant audience targeting

Programmatic advertising allows publishers to serve a campaign at the right person, on the right time, and the right place – audience targeting is playing a crucial role in this process: without it we are just guessing, sending ads to a broad audience hoping the right people will see it. Catherine Hubaut, sales director at Gamned! will help you understand how you can get started with audience targeting and use it to improve your campaigns.

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Understanding the levers of communication and marketers’ goals seemed like a necessity to Catherine Hubaut when she started her career as a Marketing Research Manager at Sanoma Media. After a few years, she decided to follow her passion for marketing and her will to join in on the action and moved to the sales side. There, she witnessed new trends emerging in the media market and adapted the media companies’ offers accordingly. She is now following and leading the future of advertising: programmatic.