Microsoft Transparency & Trust: A Case Study

As automation and artificial intelligence continue transforming the advertising industry, publishers and their technology partners are undoubtedly presented with new quality and transparency challenges. Since partnering with AppNexus in 2010, Microsoft has led the industry in quality, trust, and transparency initiatives, working hand-in- hand to ensure that premium advertisers can access brand-safe, curated, and highly viewable programmatic inventory. It’s quite remarkable to see how far we’ve come. Join Benjamin Sekkai as he takes us on a journey from programmatic advertising’s wild west to today, where Microsoft proudly operates a transparent, premium marketplace.

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Benjamin Sekkai is Market Director for Belgium and Portugal in AppNexus, a Xandr Company, Supply Evangelism Team, which represents Microsoft’s 100% programmatic inventory on MSN, Skype, Outlook.com and Windows. Benjamin’s main responsibility is to identify and increase demand in the Belgian and Portuguese markets, as well as to educate and consult around programmatic buying strategies.

Benjamin has a background in various roles within the media and communication industry in verticals such as television, out of home and digital marketing. For the last 15 years, he’s been working for different publishers