Being programmatically awesome

Having a programmatic approach applied to all the marketing channels is a must have in today’s advertising ecosystem. Mediascale will show you their pragmatic approach to media with digital, audiences and data at its core.

Régis Watrisse is Managing Partner and co-founder of Mediascale Benelux, the European programmatic and data hub of the Serviceplan Group. He has more than 16 years experience in the digital world and worked for several top brands in Belgium and abroad.