Enriching your programmatic campaigns and strategies

Lukas Hermus is the programmatic advertising manager for Programmads, the only Google marketing platform partner in Belgium. Lukas has close to 4 years experience in programmatic media buying and now focusses on onboarding new clients on the Google Marketing Platform as well as offering consultancy and training on programmatic media buying and digital strategies.

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In Programmatic, there are different tools, product suites and channels that can be activated to if you want to launch digital campaigns. These can either be individual tools that need to be connected to each other or a full product suite that covers all the bases. But for every choice you make, first party data needs to become a key-element in the decision. During this presentation we will discuss what can be done with first-party data, DMPs and Machine Learning in your programmatic campaigns and how this can impact your business.