From the content that becomes more and more interactive to the rise of 360° video and VR passing through the fact that companies are more and more present on them, it is not a secret that social networks are one of the fastest changing industry out there.
More than ever organisations face new challenges to reach out to their audience online. They need to be prepared and to adapt their strategy constantly. They have to make sure they are still following and are up-to-date. In other words they have to make their social media pay!