Mélanie Chamaah

Mélanie Chamaah


Social Media Team Leader
Voice Agency


The social business model

While more and more companies are getting acquainted with social media, Social Selling becomes a crucial part of the social strategy.

Hybrid between communication, customer relations and sales, a company’s presence on social networks requires the development of a real business model: diversification of its activities? Targeting of only a selection of customers? Possibility of launching new services and products in new markets via an expertise in a conversational territory on social platforms?

A tactical split between emotional, informational and promotional content is a must in order to increase sales, reduce negative reactions or to even just to have your piece of the cake on social networks.

We will go through cases such as Docks Bruxsel, Securex or some of our international cases with for example the launch Total Energy solutions for Total.