Putting back the social in media
We have the platforms. We have the targeting tools, we have the funnels.
The connection science is there, there is data-a-gogo.
But, it is clearly not sufficient to squeeze all this in a blender, push the button and expect a perfect mayonnaise…
Intimate customer knowledge is needed to find the right empathic hooks to make messages stick. When does an influencer stop being a paid walking billboard, and starts moving the needle? Does your client engagement go beyond the three step heuristics of a cheap chatbot?
Crucial question: are you ready for immersive marketing?