Danny Devriendt

Danny Devriendt

Managing Director
IPG Dynamic

Putting back the social in media

We have the platforms. We have the targeting tools, we have the funnels.
The connection science is there, there is data-a-gogo.

But, it is clearly not sufficient to squeeze all this in a blender, push the button and expect a perfect mayonnaise…

Intimate customer knowledge is needed to find the right empathic hooks to make messages stick. When does an influencer stop being a paid walking billboard, and starts moving the needle? Does your client engagement go beyond the three step heuristics of a cheap chatbot?

Crucial question: are you ready for immersive marketing?