Winner Gold Mixx Awards
Best Multi-Channel Campaign

Play unified: Scoring business gold through social media

How can a small organisation with limited own social media reach and no media budget change the perception and activate the sports world in Belgium? 

During this session we will share the insights, strategy, campaign architecture and media use of a case that changed the life of thousands of people with a mental disability. 

You will learn how you can use the tensions and dynamics of social media to reach hard business KPI's. 

The case won EFFIE Gold and MIXX Best Multi-Channel Campaign Gold earlier this year.